Introduction

I just finished listening to Steven Bartlett’s podcast featuring Daniel Priestley, and wow—it’s an absolute game changer for anyone aiming to break the £10,000-per-month barrier and beyond. If you haven’t tuned in yet, trust me, you’re missing out on a wake-up call that could redefine how you approach success.

Here’s the big takeaway: the rules have changed. The industrial age—where you’d learn a trade, snag a job, and climb the corporate ladder—is fading fast. We’re now in the digital age, and thriving here means building a personal brand rooted in your unique intellectual property, paired with a sleek, elegant business model.

Are You Playing by Outdated Rules?

Let me hit you with a few questions:

Do you feel invisible—like no one’s noticing your potential?

Are you stuck, lost, or drifting without direction?

Does your work feel detached from any real meaning?

If you’re nodding “yes” to any of these, it’s time to face the music. We’ve been conditioned by an outdated education system, one that’s still churning out workers for a world that no longer exists. The old playbook? It’s obsolete. The digital age demands a new set of rules—and it’s on us to learn them.

Success in the Digital Age

So, what does winning look like now? It boils down to two core skills:

Communicating with anyone, anywhere in the world.

Selling to anyone, anywhere in the world.

Daniel Priestley dropped a gem that stuck with me: “You can’t learn to ride a bike through reading books or watching videos. You need to get on the bike.” It’s not enough to study the theory of success—you’ve got to roll up your sleeves and start peddling.

The 5 P’s: Your Roadmap to a Standout Personal Brand

Priestley breaks it down into five actionable steps—the “5 P’s”—that can guide you from obscurity to influence. Here’s how they work:

Pitch

Craft a razor-sharp elevator pitch that sums up who you are and what you bring to the table. It’s your 30-second hook—make it compelling, make it clear, make it you.

Publish

Share your knowledge, insights, and experiences consistently. Whether it’s blog posts, videos, or social media updates, publishing keeps you top-of-mind and builds your authority.

Productise

Turn your skills and expertise into something tangible—scalable products or services that don’t just trade time for money but create real value for your audience.

Raise Your Profile

Get visible. Show up across platforms—think LinkedIn, X, YouTube, wherever your people hang out. Recognition doesn’t come from hiding; it’s earned through presence.

Joint Partnerships

Team up with like-minded creators, entrepreneurs, or brands. Collaboration amplifies your reach and unlocks doors you couldn’t open solo.

These aren’t just random tasks to tick off a list. The 5 P’s are about weaving together a personal brand that’s authentic, cohesive, and magnetic—one that draws people in and keeps them engaged.

Time to Hop on the Bike…

Massive props to Steven Bartlett and Daniel Priestley for laying this out so clearly. Their conversation was a masterclass in shedding the old-school mindset and stepping boldly into the digital age. If you’re ready to stop coasting on yesterday’s rules and start building something real, it’s time to take action.

Think of it like riding that bike: you might wobble at first, but the more you pedal, the smoother the ride gets.

Ready to ditch the industrial-age baggage and unlock real business opportunities? Follow me for no-nonsense, actionable insights on building a personal brand that works.

Conclusion: Your Digital Age Journey Starts Now

The shift from the industrial age to the digital age isn’t just a trend—it’s a revolution. And the old rules? They won’t cut it anymore. Thanks to Steven Bartlett and Daniel Priestley, we’ve got a clear playbook: build a personal brand, master the 5 P’s, and take ownership of your success. It’s not about waiting for permission or perfect conditions—it’s about getting on that bike and pedaling toward £10,000 a month and beyond. The digital world is wide open, and your spot in it is waiting. So, what’s your next move? Start riding.